01 — Email Marketing Associate

Anita Goodesign

As a web design and marketing professional, my responsibilities have included:

• Creating and designing product pages, landing pages, and the homepage for a new eCommerce website on Shopify Plus to ensure an attractive and user-friendly environment

• Desiging graphic materials for marketing campaigns using Canva and Indesign to support the brand's messaging and promotions

• Coordinating with a web developer and graphic designers for email marketing and website materials to ensure a cohesive and consistent brand image

• Identifying, diagnosing, and fixing website problems on WordPress to maintain website functionality and ensure a positive user experience

• A/B testing email campaigns in Klaviyo and creating flows to improve customer engagement and increase open rates

• Achieving a 16% increase in open rate through effective A/B testing and email campaign optimization

I have gained skills in web design, graphic design, email marketing, website maintenance, and A/B testing. My dedication to user experience and effective marketing strategies has led to increased engagement and conversions.

02 — Growth marketing internship

The Creative Exchange

My responsibilities have included:

• Developing holiday social media campaign strategies with a focus on TikTok and Instagram to increase brand awareness and engagement

• Assisting with the growth of sister companies by writing blogs that drive traffic and engagement

• Identifying growth opportunities on and off the digital landscape through research and analysis

• Devising ideas for both organic and paid marketing campaigns that align with business goals and target audience

Through this internship, I gained expertise in social media marketing, content creation, growth strategies, and campaign development. My ability to identify growth opportunities and develop effective marketing strategies has contributed to increased brand visibility and engagement.

03 — customer experience manager

Peach & Pebble

In my role as a customer service professional, I have brightened the lives of the company's eCommerce and wholesale customers through outstanding customer service. My responsibilities have included:

• Responding to customer inquiries and issues via email in a timely and effective manner

• Processing exchanges and returns to ensure customer satisfaction

• Collaborating with warehouses and carriers to ensure timely delivery and excellent condition of orders using ShipStation

• Managing the customer loyalty program and developing and organizing a customer support structure to ensure high levels of customer satisfaction

• Monitoring inventory across various platforms such as Etsy, Shopify, Amazon, Home Depot, Walmart, Wayfair, and Faire to ensure accurate and up-to-date stock levels

Through these tasks, I have gained expertise in customer service, logistics management, inventory monitoring, and customer loyalty programs. My commitment to exceptional customer service has led to increased customer satisfaction and repeat business.

04 — assistant buyer

Versona (Cato Inc.)

As a specialist in women's apparel for woven tops and jackets, my responsibilities include:

• Entering purchase orders accurately and in a timely manner

• Communicating and negotiating with vendors to build positive, long-term relationships

• Monitoring and maintaining inventory levels to ensure availability of products

• Utilizing various software programs such as Flex Product Life-cycle Management, BI Publisher, Retail Merchandising System, Excel, and Outlook daily

• Working closely with E-commerce, Allocation, Product Development, and Planning teams to ensure a cohesive strategy and execution

• Collaborating with other Assistant Buyers to merchandise store floor sets based on assortment and trends

• Managing and organizing product samples to ensure easy accessibility and upkeep

Through these tasks, I have honed my skills in vendor management, inventory control, data analysis, and cross-functional collaboration.